The E2 Plus truck series vehicles which are available in all standard configurations in BS-II and BS-III models are built on the value proposition of improved mileage and performance over the current Eicher E2 Trucks, a trend-setting series launched by Eicher in 2005.
The E2 series offered the customer increased fuel efficiency, lesser gear shifts, faster turnaround time, more pulling time and better driver comfort. Hence, the E2 series became known in the industry as the ‘Mileage ka Badshah’.
Speaking at the launch of the new series trucks at the company’s Hyderabad dealership, Mr. G. Sekar, Director – Sales, Eicher Trucks and Buses, said: “Eicher products are known in the market for their overall low cost of ownership, and the reason for this can be found in what our customers term as the Eicher advantage. At the core of the Eicher advantage is the vehicle’s highly-rated fuel efficiency. As a company our efforts are aimed at providing value to our customers, and customer acceptance of our products is well reflected in improved sales.”
He explained the values offerings of the new series, “The Eicher advantages in an E2 Plus truck will directly translate into better operating economics for the transporter due to greater reliability, faster turnaround and also more trips with more load. This way the transporter not only earns more but even saves more. The E2 Plus series of trucks is our next step in setting new benchmarks, with products that not only offer enhanced fuel-efficiency but also more safety, drivability, comfort and sturdier performance.”
The E2 (Mileage Ka Badshah) now comes with many more features and is therefore positioned as E2 Plus. While completely retaining the mileage and stronger transmission advantage, E2 Plus in addition offers customers new features – enhanced safety, greater reliability, more comfort and growing aesthetics.
A stronger driver cabin reinforced with upper and lower front crash guards, cross-members and a sturdy metallic bumper along with the powerful, clear head lamps all together give an edge of greater safety. A larger capacity air filter enhances engine life and, along with the heavy-duty transmission and a strong cargo body with super-structure, metallic fuel piping, ensure much greater reliability in operations.
