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The company commands a very strong marketshare in the LCV range which is typically used for tourist purpose, school and college buses and for staff transportation.
The top of the line product is the Prestige LT-1, which was launched a couple of years back. This high end luxury inter-city bus is pitted against the Volvo. The company has sold nearly 10 buses till date, mostly to private customers, and the response has been very encouraging, says Mr. Ganapathy Lakshmanan, Chief Manager – Marketing of Swaraj Mazda Ltd.
“We have showcased our products to the State transport corporations and we look forward to some good orders in 2009-10”, adds Mr. Lakshmanan.The company has invested of Rs. 300 crores on a state-of-the-art manufacturing facility, which is located right next to its existing facility which rolls out LCVs. The new facility has capacity to manufacture 7,000 bus bodies and 12,000 truck and bus chassis. The company has indicated its plans for launching trucks from Isuzu in the heavy commercial vehicle segment.