New Holland Agriculture, a leading manufacturer of agricultural machinery and a part of CNH Global N.V., a majority-owned subsidiary of the Fiat Group, recently rolled out its 100,000th tractor at its manufacturing facility near New Delhi.
Addressing the gathering on this occasion, Franco Fusignani, CNH International, said: “When our first tractor in India was rolled out in 1998 I was here, and today we have reached a production milestone of 100,000 tractors from this facility, with a New Holland 5500, two-wheel drive tractor. This achievement is a great event for all the Indian team and reflects the growing preference by our customers in India and around the world as well as the continuous commitment of our company. We would like to thank all our customers for their continuing confidence in our brand products. We are committed to contribute substantially to agricultural mechanization in India. To take this commitment further we are investing in expanding this manufacturing facility in the production of a new drive line and axles.”
According to him, “India will become more and more a source for 35-80 hp range of tractors for CNH not only for the domestic market but also for export. Investment will also be done to strengthen the customer support system. A new spare parts depot will be set up in India to serve the customers by offering easy availability.”
Commenting on the new investment, Mario Gasparri, Business Leader – CNH Asia Pacific, and Managing Director, New Holland India, observed: “We have always maintained our focus on providing products that are suited for specific customer applications and to fulfil the need of Indian farmers. With this investment, we will introduce superior technology products in India in the coming months to contribute to agricultural mechanization. In addition to tractors, the company is now promoting in the country other agricultural equipment like sugarcane harvesters, balers, mowers and choppers.”
New Holland Tractors feels that Indian agriculture is on an upswing and agricultural mechanization is the only way to realize the sector’s true potential. With decades of experience across various countries, and a brand with over 100 years of leadership, innovation and recognition around the world, the company has been providing the complete solution to Indian farmers to help them to develop their business and improve their productivity.
Said Rakesh Jinsi, Business Director – India operations: “The company has been registering significant growth ever since its entry in the Indian market. Last year, in spite of the industry being flat, New Holland India managed to grow by 38 per cent over the previous year, further increasing its market share. The company also has provided its customers with tailored financial solutions, facilitating easy and convenient purchase of products through attractive finance schemes from its retail financing links with all leading nationalized and private banks across the country.”
Thanks to superior quality and performance, New Holland India products represent a key point of reference for customers. Today the company offers an extensive range of products spanning 35-80 hp segments – New Holland 3030 NX (35 hp), New Holland 3130 NX (40 hp), New Holland 3230 NX (45 hp), New Holland 3600 (50 hp), New Holland 3630 TX+ (55 hp), New Holland 5500 (55 hp) and 7500 (75 hp) both in 2-wheel and 4-wheel drive versions.
New Holland’s is the most modern tractor factory in India. Its R&D; centre is both the heart of innovation and a solid guarantee for international and domestic customers. The plant has a number of advanced features like cathodic electro-deposition (CED) painting system for sheet metal components, a first in the Indian tractor industry giving excellent finish and durability, and sophisticated high-speed machining centres for machining critical castings and components to very close tolerances. The assembly line represents the very latest solution for ensuring high quality and productivity.
New Holland has also implemented and integrated a Supply Chain ERP system, which gives extremely flexible and controlled material management. The plant employs over 700 persons. All production staff and workers are technically qualified, and many of them have been trained in New Holland plants abroad to ensure international standards of quality and productivity.
The ISO 9001:2001 certification and the ISO 14001 are certifications of quality standards achieved by the plant. With an expandable capacity to manufacture above 30,000 tractors per annum, the Indian plant is the latest amongst the several New Holland manufacturing sites built around the world. Today, New Holland India exports tractors to over 50 countries in Asia, the Middle East, Africa, Australia and North America and counts on a strong network of more than 400 dealers spread across the country.
