SML ISUZU, one of India’s leading commercial vehicle and mobility companies, showcased its latest innovations at the Bharat Mobility Global Expo 2025. The Expo provided a global platform to present cutting-edge technologies designed to cater to a diverse audience, including customers, industry experts, and media professionals from India and beyond. With over four decades of excellence in the Indian commercial vehicle sector, SML ISUZU continued to redefine industry standards in innovation and customer satisfaction.
At the Expo, SML ISUZU unveiled a range of new products and technologies that reflected its philosophy of “transformation today for a sustainable tomorrow.” With a focus on innovation and sustainability, the company aimed to deliver mobility solutions that integrated advanced engineering, customer-centric design, and environmentally friendly practices.
Senior Management Engages with Media
SML Isuzu’s MD & CEO, Junya Yamanishi, engaged with key media representatives, outlining the company’s strategic vision, upcoming product innovations, and its commitment to expanding market share in the commercial vehicle segment. Senior management, including Rakesh Bhalla, CFO; Prashant Kumar, CGM – Marketing; Parvesh Madan, Company Secretary; and Anuj K. Sethi, AVP, shared insights into the development of new products and the thought process behind them.
Japanese Ambassador’s Visit
His Excellency Ono Keiichi, Japanese Ambassador to India, visited the SML Isuzu stand at Bharat Mobility, reinforcing the strong Indo-Japanese partnership in the automobile sector. He was welcomed by Prashant Kumar, Chief GM – Marketing, who provided insights into SML’s latest product advancements and growth strategies.
A Vision for Sustainable Growth
As the industry moves into an era of rapid technological advancement, SML ISUZU remains committed to sustainable growth. The company aligns its initiatives with the Government of India’s clean-air policies, focusing on developing eco-friendly vehicles that prioritize reliability, safety, and futuristic features.
Junya Yamanishi, MD & CEO, emphasized the company’s commitment to sustainability, stating, “Our vision is to drive mobility transformation by integrating cutting-edge technology with eco-friendly solutions. The future of transportation must be both efficient and sustainable, and we are dedicated to leading this change.”
Prashant Kumar, CGM – Marketing, said, “We have introduced five new products at this Auto Expo, including an electric vehicle, a Maxi cab segment bus that is quite popular in South India, an 11-ton tipper with better efficiency and payload, a super speciality vehicle with no competition in its class, and an advanced life-support ambulance.”
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The five groundbreaking vehicles exhibited by SML ISUZU across the passenger and cargo segments were:
- Hiroi.ev – An eagerly awaited electric vehicle based on the Hiroi platform, designed for zero-emission intra- and inter-city transportation. It featured advanced telematics with SML Saarthi-Pro, twin doors, and an ergonomic design, marking a significant step toward green mobility.
- AASAI MX – A 12+1 Maxi-Cab Segment Bus tailored for efficient intra-city transportation, ensuring higher profitability with every trip.
- Premium Hiroi Bus (3430 Wheelbase) – A premium offering for staff shuttles and tour segments, equipped with pushback seats, ambient lighting, USB ports, and onboard entertainment for enhanced passenger comfort.
- AIS-125 D-Type Ambulance on Global Series Platform – A multi-stretcher ambulance designed to provide critical care during emergencies with reliability and precision.
- Samrat XT Plus Tipper Truck – A heavy-duty truck with an 11,100 kg GVW, built to maximize earnings per trip while efficiently handling voluminous loads.
Beyond vehicle innovation, SML ISUZU is fostering strong partnerships with customers, suppliers, dealers, and employees to create a more integrated and sustainable transportation ecosystem. The company aims to develop vehicles that fulfil the evolving needs of modern mobility while contributing to a cleaner, greener future.
Yamanishi further highlighted the company’s ambition, stating, “At SML ISUZU, we strive to ‘Be the Best, Be the One.’ With innovation, sustainability, and customer satisfaction at the core of our operations, we are committed to redefining the way the world moves—today and for generations to come.”