Sarada Vishnubhatla seeks out Satpal Singh Datta, Vice President, Sales and also, Jasmeet Madaan, Director, Accurub at IAA Transportation 2022, Hanover, Germany to understand the large strides the company has taken in the domain of precision steel tubes, machined and forged components, finished rubber to metal components. The duo share how they have the visitors at the show enthralled with their product range.
End-to-End Manufacturing Solutions
Our participation at the IAA Transportation 2022 underscores our legacy that is 25-year strong. We are displaying our manufacturing strengths and capabilities – starting with precision steel tubes, machined and forged components, along with a wide range of finished rubber and rubber to metal bonded products. Our customers – both existing and potential ones – can witness the fact that we have solutions for all their needs. Though our company began with steel as the main material, today we have evolved to using rubber to metal bonded solutions. Accurub is well known in the domestic market. Our objective of participating at this show is to make our presence known to the global OEMs. Accurub also manufactures precision steel tubes and our products speak of global quality and performance. At this show, we are showcasing body mounting components that offer complete NVH; exhaust components that are specifically designed for the global OEMs; besides truck and trailer components for steering and suspension. All these products are being manufactured in India for the world.
Accurub Advantage
Our precision steel tubes, casting components and most our flagship rubber to metal parts commit to a great value for money for our customers while offering state-of-the-art R&D support with a great lead time. Our advantage is that we have all these manufacturing facilities under one roof, making us self-contained. This helps us instill confidence in our customers. Since IAA Transportation is a popular platform for the majority of vehicle manufacturers to be present, we know that OEM businesses will be here. Our USP is V-rods besides torque rods and we are putting our best foot forward to attract them.
Fruitful Partnerships
Accurub is in talks with a European company to enter into a technological joint venture with an eye to expand their product range. It will be a new product which will be introduced in the Indian market and in the near future, we are planning to export the product to the US and European markets. Further strengthening our product portfolio in India, we are setting up a new manufacturing line to produce kingpins which we hope to launch in the next few months.