Having seen its aftermarket operation grow by 40 per cent last year, ACDelco India is set to register further growth by significantly enhancing its battery product offering. Taking in both conventional and hybrid batteries, ACDelco is in the process of bringing on stream 22 new references that will see the range grow to a total of 61 part numbers.
Covering a range of automotive applications for cars, vans and light and heavy commercial vehicles, new references are also being added to ACDelco’s range of low maintenance inverter batteries, a product group that was first introduced into India in July last year. Of particular importance, the new products take in the long-awaited sealed maintenance free (SMF) references for both the popular Chevrolet U-Va and Beat models.
Commenting on the launch programme, Mr. Rajesh Nangia, ACDelco’s IAM Director, said: “Having enjoyed a very successful 2011, we have a number of initiatives in the pipeline that are aimed at maintaining our growth impetus throughout this year, batteries being one of them. With ACDelco standing as one of the few brands capable of offering SMF batteries in India, not only are we optimistic that the new references in this particular area will become widely adopted, the same is equally applicable when it comes to the popular references we are adding to our automotive MF and low maintenance hybrid batteries.
As well as covering an increasingly popular number of applications, all of the new batteries are manufactured and tested to rigorous quality control parameters as part of the company commitment to providing products of the highest quality and which exhibit excellent performance reliability. Not surprisingly, all of the new-to-range part numbers not only offer greater cranking power, but they are low maintenance products that offer very good life expectancy, irrespective of their end-use application. Further, all ACDelco batteries are being supplied in a new coloured casing and fresh packaging. What’s more, a new brand label is being created for the ACDelco low maintenance hybrid type.
In order to provide truly nationwide parts distribution, the expanded ACDelco battery product range will be available through a 200-strong network of dedicated partners who are specialists within this product sector.
“It isn’t purely about numbers. We have invested a great deal of time and energy recruiting and appointing specialist dealers who not only have strong product knowledge but a proven track record in customer relations. We are confident that the quality of the product offering, when matched to optimum channels of distribution and excellent parts availability, will ensure that ACDelco battery sales continue to go from strength to strength in India.”
Established in India in 1997, ACDelco today supplies a diverse range of vehicle parts that takes in batteries, lubricants, half-shafts, bulbs, spark plugs, oil, fuel and air filters, brake pads, and HVAC and car care products. It supplies the aftermarket in India with a product range covering over 2,500 part numbers. Manufactured to the highest quality, all ACDelco components are competitively priced.