Having recently announced a 40 per cent increase in growth year-on-year in 2011 and seen its customer base almost double in the same period, ACDelco’s aftermarket operation in India has kick-started 2012 by announcing the introduction of a new-look labelling programme for lubricants and coolants.
Introduced to add further growth impetus to an already dynamic product offering, the new labels will feature on a range of containers sizes for gear, engine, transmission and hydraulic oils, and coolants. In addition to being highly consumer focused by being bold, vibrant and striking, the new labels are visually informative and have been designed to improve product identification at point of sale.
Carefully created to meet ACDelco’s merchandising and display needs, the new labelling is being applied to a new container design that itself is aerodynamic in shape and which serves to present an overall package that is not only visually attractive but easy to store and handle.
Commenting on this latest development, ACDelco’s IAM Director for India, Mr. Rajesh Nangia, commented: “The new look labelling will help further increase the visibility of ACDelco’s lubricants product range at the sharp end, whilst highlighting the USP of products that are themselves environment-friendly. Our old labelling was dated, monotonous in its look and in much need of changing. Now we have a very contemporary and modern looking labelling programme that has been creatively fashioned. It serves to demonstrate that ACDelco is a serious player within the aftermarket in India, and we are confident that it will not only be well received by our growing ranks of customer, but help strengthen brand awareness in the process”.
Covering some 65-75 part numbers and available across a full range of containers from 0.5-55 litres in capacity, the labels have been produced in three colours – gold, red and grey. The graphics presented on the labels understandably serve to depict an association with fluidity, whilst also exuding a feeling of solidity and high quality performance for which ACDelco is known globally.