ACMA and Messe Frankfurt India have announced the first physical plus digital edition of ACMA Automechanika as a solution to the restrictions imposed by the pandemic
A significant business event in the international automotive industry trade calendar, ACMA Automechanika New Delhi is all set to go hybrid from 2021. Messe Frankfurt India, together with Auto Component Manufacturers of India (ACMA), has announced that the 5th edition through its new dynamic digital model will allow automotive aftermarket players to take advantage of both physical interactions and virtual networking opportunities. Recognised as one of the most influential events for the aftermarket business globally, ACMA Automechanika New Delhi is one of 17 Automechanika fairs held across Africa, Asia, Europe and the Americas.
With India being a strong hub for automotive components and the aftermarket, the Indian edition has, over the years, built a strong network and serves as an important meeting point for innovation and collaboration. The previous edition in 2019, which hosted 515 exhibitors from 15 countries and 13,267 visitors from 42 countries, saw pan-India participation from 616 cities and signified the strong reach and scale of the platform. With ongoing travel restrictions that are still in place globally and uncertainty over cross-border travel in the coming months, the new-age multimodal exhibition will offer sector players an intelligent combination of digital and physical interactions to continue business exchange.
Making the Right Connections
Slated to take place from April 22-25, 2021 at New Delhi, automotive industry players from across the world, eyeing opportunities in the Indian market, will be able to tune in digitally. While the physical format of ACMA Automechanika New Delhi will feature around 250 exhibitors at Pragati Maidan with rigorous safety parameters, the dynamic digital platform will run alongside the physical show and extend reach to a global audience through real-time interactive features such as live streaming, video calls, live chats, and more.
Access to Trade Opportunities
The hybrid format is being specially curated by the organisers with live product demonstration features to allow exhibitors to showcase their innovations and new product range to buyers who may be unable to attend the physical fair. Based on the trade show principal of connecting buyers and sellers, the platform will automatically match potential suppliers when buyers launch product or service queries and virtual appointments can be set up. Ensuring dual access to trade opportunities, onsite exhibitors can further increase their product and brand exposure as well as match with potential buyers or set up virtual appointments through their digital booths.
Sector-Specific Knowledge Programmes
The organisers are now working on a host of other value additions such as panel discussions and product demonstrations to enhance the overall B2B sourcing experience for the industry. Besides extending reach to a global automotive industry audience, attendees can partake in sector-specific forums and knowledge programmes specially designed to support industry development in the pandemic era. One of the largest automotive industries in the world, India’s annual production of 25.3 million vehicles is significantly above conventional automotive superpowers such as the US (17.5 million vehicles) and the EU (12.6 million vehicles). In FY20, the automotive sector directly contributed USD 102 billion to the Indian economy with the share of automotive component sector being USD 49.2 billion. A focused B2B marketplace for the automotive aftermarket, ACMA Automechanika New Delhi 2021 will therefore become a ‘crucial meeting point’ reflecting industry transitions and emerging business opportunities in India.