Mr. Alok Saraogi has taken over as head of Corporate Communications and Media Relations, in addition to his existing role as head of 
Brand Marketing, at Ashok Leyland. He has been with Ashok Leyland for over three years, and with this move the company has consolidated the communication portfolio under him.
Mr. Saraogi brings with him over 20 years of experience spanning FMCG, services & advertising, across automobile, retail, aviation, Internet services and communication industries. Prior to his current assignment, he was head of the brands portfolio at Future Brands, the marketing services arm of the Future Group, managing the portfolio of private labels across apparel, FMCG and consumer durables.
A known speaker at seminars and conferences across the country on subjects ranging from consumer behaviour, marketing insights to the digital space, Mr. Saraogi was recognised among the 50 Most Talented Brand Leaders of India at the Brand Leadership Awards function of the World CMO Council held in February 2013. In the same year, he was also nominated Marketer of the Year – Auto Commercial Vehicles – at the Leadership Awards presentation function of the International Advertising Association.