Veteran li’l Ram’s magic strategy pays off well
AMCO Batteries Ltd. has come out with a new range of world-class and innovative technology batteries under the names AMCO NEXGENTM, AMCO ULTRA LIFE, AMCO SUPER START and AMCO ENDURATM. Made in India for the local and world markets, the new batteries were launched at a largely-attended function held in Chennai recently.
AMCO Batteries, part of the widely-diversified $2 billion Amalgamations Group, has a rich experience of 60 years in the battery field. The Chennai-based battery maker has become a preferred choice of leading two-wheeler and tractor OEMs including TVS Motors, Bajaj Auto, Hero MotoCorp, Honda, Suzuki, Royal Enfield, Yamaha, International Tractors, TAFE and TMTL.The company is also a leading supplier of batteries for Defence applications and to leading tower companies for genset starting applications. Through its 22 branches and 171 distributors, AMCO reaches over 1700 retail outlets and has the fastest-growing network in the battery industry today.
Speaking on the occasion, Mr. R. Saravana Kumar, Vice President – Sales & Marketing, AMCO, said: “We are proud to have brought to the market the most advanced batteries with the highest heavy load endurance ratings. As a measure of our confidence in the technology and quality of our products, we are offering customers a simple, easy-to-understand and administer free replacement performance guarantee. The existing pro-rata warranties on batteries are confusing and unfriendly, and we wanted to make a clean break from this practice. Our products now carry the highest free replacement period performance guarantees.”
Earlier, while welcoming the august gathering, Mr. N. Kannan, Regional Manager – South, said the company has come a long way, and remains one of the major players in the battery segment. In order to maintain high product quality, the company uses world-class software in the name of AMCO Blue while it also conducts several events under the ‘AMCO Lead’ program mainly to create more awareness about its products among retailers, 1,500 of whom have already enrolled under the program. Apart from this, it also woos mechanics through different special initiatives on a regular basis.
Mr. S. Ramachandra, CEO – Battery Business, TAFE-PSD, popularly known as li’l Ram, is indeed the brain behind AMCO’s success. With his rich experience and sustained effort, he has enabled the company to scale new heights.
The function witnessed the presence of a record number of dealers from all over the South as well as top management executives from TAFE PSD, AMCO and its group companies.
Long-lasting relationship
At the launch function in Chennai, MOTORINDIA observed that almost all the dealers are extremely happy about the company’s sales and service support, and many of them maintain a long-lasting relationship with it. Further, most of the dealers who are selling the AMCO products are third generation entrepreneurs proving the solidarity and support to the highly ethical Amalgamations Group company.
