First outlet offering 360-degree range of services
Apollo Tyres recently opened a one-of-its-kind Super Zone outlet at Madhavaram, near Chennai, a move in line with its customer-centric approach which has been a crucial growth driver for its success in the market. The new outlet, the country’s first one providing a 360 degree solution comprising three broad zones namely CV Zone, PV Zone and Retread Zone, has been started in partnership with Anand & Co., a leading tyre dealer in the region, to offer a full range of services to cater to the requirements of both fleet and passenger vehicle customers.
Mr. Satish Sharma, President – Asia Pacific, Middle East and Africa, Apollo Tyres Ltd., presided over the opening function as the Chief Guest and was joined by his colleagues and the entire Anand & Co. team, customers and special invitees.
The Apollo Super Zone is a premier branded concept store designed to allow customers to browse through various ranges of Apollo products on display and learn more about the brand and its development with the aid of the highly-trained staff in attendance. The Super Zone comes with a line-up of services under one roof, including a tyre display area and vehicle/tyre service zones fully-equipped to perform wheel alignment, wheel balancing, tyre fitment, tyre repair, retreading, nitrogen air filling and other operations.
Speaking on the occasion, Mr. Sharma observed: “Apollo Tyres is moving forward based on certain principles of reaching the market and ensuring that the customer is at the centre of all our activities. This effort from both Apollo Tyres and our partner Anand & Co. is aimed at providing excellent service by offering new products along with aftersales services, including retreading and tyre maintenance. I warmly congratulate the entire Chowdhari family in this journey and wish them many more milestones to come in future.”
Said Mr. Mahendra Chowdhari, Managing Director, Anand & Co.: “Our association with Apollo Tyres spans for more than two decades and over the years Apollo has grown immensely while we have also grown well. Apollo has become a global brand with presence all over the world and is growing with its own technology. We are glad to be partnering them and to offer a full range of services under our new Apollo Super Zone.”
Apollo Tyres has a series of specialized concept retail formats ranging from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled down versions inspired by the shop-in-shop concept. The company is aggressively working on getting closer to customers by expanding its retail presence with a growing number of Super Zones, Apollo Zones and Apollo Points across the country.