Navi Mumbai-based Apple Energy is betting big on its partnership with Petra Oil Company of the US. Apple Energy is the exclusive channel partner for Midtronics, a pioneer in battery testing and charging equipment and complete battery management programs in the Indian market.
Apple Energy is also involved is manufacturing, supplying, designing and installing different types of battery chargers, garage equipment, oil additives, lubricants, car care products for the automotive aftermarket. Its partner Petra Oil Company, based out of Hudson, Texas, is a world-class provider of products for automotive maintenance and services and is one of the fastest-growing oil firms in the US.
What brought Apple Energy and Petra Oil Company together was their common ideology of putting ethics ahead of everything else in business and ensuring maximum customer satisfaction and quality.
Talking exclusively to MOTORINDIA, Mr. R. K. Mahapatra, Director, Apple Energy Pvt. Ltd., said: “We are delighted that Petra shares our ideology and has approached us with their proven products, knowing that we support and provide complete guarantee to our customers.”
Mr. Tohru Hattori, Business Manager – Asia, Petra Oil Company, said: “The timing of our partnership with Apple Energy could not have been better. Being one of the leading oil distributors in the world, Petra Oil supports Apple Energy by providing training and sharing expertise, insights and technologies on the oil business. The Indian market is huge for us, and we are happy with the way we are progressing. Having found the perfect partner, with good experience and strong local understanding, our aim is to grow in the market together as a brand and not simply generate sales numbers.”
Echoing his partner’s views, Mr. Mahapatra observed that his company’s focus too is not on selling more products but to be known as a provider of quality automotive aftermarket solutions. One aspect that is close to Mr. Mahapatra’s heart is to help youth with mediocre education seeking employment by directing them to Petra’s training program and giving them an opportunity to work for Apple Energy.