Targets Rs. 1,000 crores revenue in three years
Ashok Leyland has introduced the ‘Digital Market Place’, an industry-first combination of four innovative digital solutions, in an attempt to tap into the burgeoning digital market segment. The newly-launched digital solutions are aimed at transforming the commercial vehicle business and riding on the exponential smartphone growth in the country, these solutions are simple to use, compatible with all smartphones, and work like any other everyday app. The four digital solutions will help customers manage their business with a simple tap, making it simpler for them to log on to their business from anywhere and manage their operations with ease.
Based on the latest technology platform, Ashok Leyland’s Digital Market Place will empower customers to better manage their business and enhance their profitability, as well as provide an opportunity for the CV-maker to sell services in the aftermarket.
Speaking at the launch function, Mr. Vinod K. Dasari, CEO & Managing Director, Ashok Leyland, said: “Ashok Leyland has always been at the forefront of innovation and technology. Following our belief of ‘Aapki Jeet, Hamari Jeet’, we have consistently strived to bring many industry-firsts which have disrupted the norm and helped us earn our customers’ trust and respect. To support this rapidly growing network of customers, we have consciously invested in creating a digital market place to support them. These digital solutions are an integral part of our growth plan and have the potential to overhaul our commercial vehicle ecosystem. We have been using the digital medium for the past five years to bring process efficiencies and operations improvement. Today, we are extending the use of digital medium to enhance our customer efficiency, performance, and profitability through various means of “anytime, anywhere” support for their vehicles. These initiatives will be a growth driver for us and will take us closer to our goal of achieving one-third of our revenues from the aftermarket business. We estimate that these initiatives have the potential of generating revenue of Rs. 1,000 crores in the next 3 years.”
The four pillars of Ashok Leyland’s Digital Market Place are iALERT, Service Mandi, e-DIAGNOSTICS and LeyKart.
iALERT is a state-of-the-art telematics technology that lets customers track and trace their vehicles in realtime. i-Alert’s live dashboard displays information regarding all the vitals of the vehicle’s health in realtime. Moreover, if the vehicle needs attention, i-Alert sends the alerts directly to the customer’s mobile.
Service Mandi connects the customers with Ashok Leyland’s trained and qualified mechanics who are informed of the vehicle location. Customers can get live status updates of their vehicle repair directly on their mobile and once done, they can pay digitally on the pre-agreed rate, all from the comfort of their home.
e-DIAGNOSTICS is a first-of-its-kind Bluetooth diagnostic device that can easily pinpoint the error code for customers’ vehicle by connecting the phone with their vehicle via Bluetooth. A handy troubleshooting list pops up to help the mechanic or the driver in resolving the error in a simple step-by-step visual process.
LeyKart offers round-the-clock availability of genuine spare parts. Customers can easily search for the specific part they require by entering their vehicle registration number or by selecting the relevant part from the parts list. Once they can add their choice to the Kart and pay digitally, the parts will be dispatched to their address from the nearest warehouse and the shipment can be tracked on mobile.