Ashok Leyland opens new LCV Dealership in Siliguri, West Bengal

Ashok Leyland has inaugurated a new dealership for Light Commercial Vehicles in Siliguri, West Bengal. This is the company’s fifth Light Commercial Vehicle dealership in West Bengal. The new channel partner Happie Trucking, has a sales facility strategically located at Eastern Bypass Road, SBM Warehouse, Eastern Bypass, Bhaktinagar, Siliguri, Jalpaiguri, West Bengal 734004. While the main Workshop facility (Service and Spares) is tactically located at Debgram, Ware House, Thakur Nagar, New Jalpaiguri, Jalpaiguri, West Bengal 735135. The facility has advanced tools, quick service bays, and sophisticated infrastructure to ensure superior customer experience. The company currently offers a range of LCV products – BADA DOST, DOST, PARTNER and MiTR.

Mr. Viplav Shah, Head – LCV Business, Ashok Leyland said, “We are excited to further strengthen our presence in this region. West Bengal and Eastern India at large, have been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. We have been working on creating a strong foothold in the region, and the new dealership in Siliguri will bolster our presence in this geography. The overwhelming success of our ‘DOST Range’ and now the ‘BADA DOST’ can be attributed to the robustness of our products and the extensive reach of our network. All our products have been receiving great responses from our customers, thanks to their best-in-class mileage and class-leading performance, backed by extensive sales and aftersales support. We are extremely proud that our track record of service retention levels is exemplary with close to 70% of our customers returning to our dealer workshops, even after the warranty period. We, as always, would remain committed to maintaining and even enhancing the level of customer service and satisfaction. This new dealership is being opened to further strengthen our reach, in line with our commitment.”

    Ashok Leyland has one of the largest and fastest-growing networks in the CV space. Its robust network of more than 1700 exclusive outlets ensures the availability of authorized Service centers at every 75 kms on major Highways.