Joining the proven ‘H’ series is a new Neptune family of engines, entirely developed in-house, that are stronger and more reliable by design, with higher power and greater fuel efficiency.
The company also launched ‘Leyland Direct’, a national helpline for customer care that comes with the Ashok Leyland Tatkaal assurance of a response team reaching a customer in 4 hours anywhere on the Golden Quadrilateral and restoring the vehicle back on road within 48 hours, with a committed compensation for any delay.
“The U-Truck is a sublimation of our in-depth understanding of the customer, his requirements, his pain points, and converting our insight into a product platform best suited for him. It is an innovative platform that will set a new benchmark in terms of a holistically superior trucking experience including higher return on investment”, said Mr. R Seshasayee, Managing Director, Ashok Leyland, at the launch.
“A stand-out feature of the U-Truck platform is the wide choice available to the customer, depending on his specific application-based requirement. The platform is contemporary, competitive and future-ready and will be backed up by Leyland Direct, which is an expression of an enhanced level of customer engagement. This is only the beginning of a very exciting journey that we are embarking on with our customers,” he added.
One key aspect of the U-Truck platform is its superior, electronic and efficient engine management system. The BS IV versions of ‘H’ engines have Selective Catalytic Reduction (SCR) technology while the new Neptune engines are with Exhaust Gas Recirculation (EGR) technology, to reduce emission. The engines have been benchmarked for lower operating costs, lower maintenance, longer life, higher vehicle availability and better comfort.
The U-Truck platform will be equipped with electronic clusters and advanced telematics for real-time track and trace, on-board diagnostics and driver management features to ensure the safety of the driver and cargo. The cluster can give alerts on vehicle health, fuel levels and service requirements, and also provide comprehensive reports on fleet productivity and driving habits.
“The U-Truck is a win-win proposition for both the customer and our channel partners”, said Mr. Rajive Saharia, Executive Director – Marketing, Ashok Leyland. “For the customer the attributes of quicker speeds, more trips, improved fuel efficiency, greater comfort and safety and more choices of fully-built options translate into higher revenue, lower operating costs and hence better profitability. Reliable aggregates and interfaces with proper matching of consumables ensure long and synchronized service intervals. This along with our bouquet of service offerings will help our channel partners to service our customers a whole lot better”, he added.
“This platform represents an organizational transformation for us at Ashok Leyland,” is how Mr. Seshasayee put it. “A completely fresh approach in terms of processes, attitude and product, wherein the sale of a vehicle is not the end but a beginning, because we are ready with a whole range of service products for a life-long engagement with the customer.”
