“The Auto Expo 2020 – Components is witnessing impressive levels of footfall and engaging visitors this time. In the last three days, we have received a good number of enquiries from OEM and export customers, while also drawing maximum number of aftermarket distributors and sellers from different parts of the country”, claimed M. Malhotra, Deputy Chief Executive Officer, ASK Fras-Le Friction Pvt. Ltd.
A market leader in friction products, die casting products and safety control cables catering to a plethora of vehicular segments from two-wheelers to commercial vehicles, ASK Automotive is taking part at the expo with a wide display of its product portfolio. “This time, we are also displaying our latest range of brake lining and brake pads for heavy commercial vehicles, born out of our joint venture with Fras-le S.A. of Brazil, a leading manufacturer of friction material with revenue of more than 380 million USD”, Malhotra said.
As a group, ASK Automotive is a front-line supplier of brake lining, shoes, pads, and complete brake assembly to leading automakers in domestic and international markets, along with a slew of aluminium die-casting and machined components and cables for automotive applications.
Asked about the current market scenario, the Deputy CEO replied that with a slowdown in the OE side of the business, ASK Automotive is focusing on maintaining just-in-time delivery of OE spares and driving volume growth in domestic aftermarket and exports. “Our balanced focus on OE, aftermarket, and export strategies on one hand and product diversity across various vehicle segments are helping us to manage the impacts of market ups and downs in an effective manner”, he said. ASK’s business share of OEM sales would stand at about 80 percent, he noted.