Every e-commerce success story is made up of millions of smiles and high customer satisfaction. In this age of e-commerce boom, many brands have faded away to oblivion as quickly as they established while some managed to carry on and are still strong.
The key to survive and perform exceedingly well in this highly competitive market is not just competitive pricing but also overall customer satisfaction. Delivery and logistics have always been underrated pillars of an e-commerce story.
Consumers prefer companies that deliver their products in the best possible condition from the online shelf to their doorstep. Last-mile delivery is the final and the most crucial part of a product’s journey from the warehouse to the customer in the shipping process.
When tracking products online during the last phase of the shipping process, efficiency plays a key role because the final part of the shipment requires the delivery executives to make multiple stoppages for multiple delivery points.
Traffic and the distance between two delivery points playing the devil in most of these situations can be a hindrance in giving each and every customer the benefit of on-time delivery. With online shopping and purchases becoming more and more popular, the total number of packages to be delivered in a day is multiplying each day. With such factors playing their part, there are companies still managing to bring smiles to millions of faces.
With customer satisfaction in mind, the brands are constantly upgrading their last-mile delivery process with the help of various tools.
So what exactly is last-mile delivery? Last-mile delivery can be defined as the transportation of products from the local hub to the final delivery destination, which in most of the cases is a personal residence. Last-mile delivery focuses on delivering the goods to the end-consumer in the fastest possible way.
Like any other process, even last-mile delivery has been simplified and made more efficient with the help of technology and automated solutions. Zoblite is one such excellent automated last-mile delivery support app that helps online retail stores streamline the delivery process, improve operational efficiency in the last leg of product shipping and bring customer satisfaction.
How Zoblite transformed ITC last-mile delivery? The leading FMCG firm ITC being a sales-driven organization had a pressing need to manage shipment of its consumer products from the warehouse to the retailers in the most effective manner every day. Improving the delivery capabilities of the delivery personnel was the highest priority. That is where the Bengaluru-based AssetTrackr came into the picture with Zoblite, its last-mile delivery solution. With the help of Zoblite, ITC is now able to digitize its consignment delivery records and plan its route more effectively to be able to deliver goods to around 500 outlets on time.
Zoblite has smoothened ITC’s last-mile delivery process with various customized and standard processes. From punching orders into the system to getting detailed delivery statistic report, Zoblite has been able to centralize the entire mechanics of product delivery management for ITC.
In a nutshell, Zoblite has been able to reduce the travel cost, improved customer satisfaction, optimize the delivery staff requirement, manage worker ‘no-show/delays’ and reduced the overtime cost for the reputed brand, instilling a huge amount of trust amongst its customers.
The Zoblite last-mile delivery automated solution can be broken down into three primary processes:
Truck planning: This includes SKU management, load estimation & planning, bulk & break with crating, delivery clustering & route planning, and automatic shipment generation with delivery sequencing.
Workforce & delivery management: Under this come live tracking & route analysis, Smartphone App for workers, navigation & location intelligence, payments & delivery confirmation e-POD and return logistics.
Integration & analytics: The last step includes rest-based APIs integrated with WMS, payment getaways & e-commerce platforms, vendor settlement based on hours of duty & kms travelled, advanced delivery insights and analytics to optimize vehicle resource utilization.