Ample Auto Tech Pvt. Ltd. (ATEK), a prominent manufacturer and exporter of steering and suspension parts, made an eye-catching presence as the sole Silver Partner at the fair. The aftermarket specialist presented its range of parts in an attempt to use the platform to talk about its quality focus which is reflected in its runaway success at the global level.
Mr. Arvind Choudhary, Managing Director, Ample Auto, said: “We are participating in the fair to create awareness about our brand and its top-notch quality, something which customers in India are now looking for. For almost 20 years, until 2014, we were focusing mainly on exports and have reached a 40:60 ratio of domestic business and exports. We would like to expand our presence in the Indian market since people have started realizing the importance of quality which has always been our major strength.”
With its products being very well accepted in almost all South-East Asian countries, ATEK’s other major export markets include the Middle East, Africa, Europe and South America.
With the Indian market moving towards a more quality-oriented approach, ATEK is confident that its emphasis on quality would prove a major advantage in its favor. “When a quality product is offered at competitive costs, customers go for it. Our products being critical ones are preferred by customers who run vehicles for their livelihood as they are quality-conscious. With technology penetrating to all corners of the country, customers are becoming more tech-savvy, can understand more about such parts and products and can explore the various options available in the market”, added Mr. Choudhary.
Having built its growth on a sharp R&D focus, ATEK makes a minimum of one new product every day at its Manesar facility. With an added thrust on increasing its presence in the domestic market and with the market itself looking up, the company is optimistic about robust growth in the coming years.