The new vehicle promises customers best-in-class product with the five pillars of style, safety, space, savings and strength
Atul Auto, one of India’s fastest growing three-wheeler manufacturers, announced the launch of the new RIK CNG passenger vehicle for the Gujarat market. The RIK platform was conceived after extensive research keeping in mind the customer requirements both for the domestic and international markets. Atul RIK will be available in three fuel variants – CNG, LPG and petrol. The new Atul RIK CNG combines both style and economics. It comes with features like international-styled beige dashboard, semi-digital instrument cluster, step-less entry, and first ever LED tail lamps.
When it comes to return on investment, the company has taken care of RIK customers by offering an ‘Atulya Vishwas’ scheme which makes it the most attractive value creator in its space. In addition to Atulya Vishwas, the RIK CNG and LPG variant comes with a 36-month (unlimited kilometres) super warranty. Gujarat has always been a strong foothold for the company, having a network reach of 120+ touch-points. This matches location to location the extensive CNG fuel network of Gujarat. Post April 2021, the company shall start supplies of RIK across India and in the international markets.
Speaking on the occasion, Niraj Chandra, Director, Atul Auto, said, “The small CNG auto-rickshaw segment was waiting for a stylish and trendy product since many years. Style-conscious customers prefer technology and style over traditional looks. We have introduced the RIK with a 360-degree approach, ensuring end-to-end solutions for the customers. By introducing RIK we are sure to gain a good market share in the 0.35T three-wheeler industry.” J V Adhia, President (Finance), added, “Atul Auto will strongly back RIK CNG and LPG at all locations with Khushbu Auto Finance (KAFL), the NBFC associate concern of our company along with other retail finance partners.”
Pushkar Sinha, Vice President (Sales and Marketing), said,” The small and midsize segment alternative fuel is already showing strong growth indicators fuelled by rising diesel prices, pollution concerns and the opening up of metros and suburban railways. Gujarat is our forte and we are targeting minimum 25% market share.” Atul Auto Ltd is amongst the fastest growing three-wheeler companies in India with a presence across 21 states with 200+ primary and 130 secondary networks. Globally, it exports to more than 15 countries. The company achieved a turnover of Rs 600+ crore in FY 2019-20.