The show is radically transforming its web-based tools to meet market demand so that it not only takes place onsite, but also simultaneously in a virtual setting.
Automechanika Shanghai is tackling global sourcing needs for the automotive industry by launching AMS Live, a new integrated platform that looks beyond the geographical boundaries of onsite and online participation. The value-added service will be available from November 30 to December 6, 2020, which will run alongside the physical show itself. During the fair, to be held from December 2-5, 2020, over 5,000 exhibitors will display their latest products and services across 300,000 sq. metres of space at the National Exhibition and Convention Centre, Shanghai.
Automechanika Shanghai will be one of the few large-scale automotive trade shows held in 2020. Buyers around the world are relying on the fair to inform their next purchasing decisions, capture the latest market information and find the latest solutions that have come into fruition as a response to the ongoing pandemic. These business needs will make the final exhibition on the circuit even more valuable for next year’s industry development. With this in mind, the show is radically transforming its web-based tools to meet market demand so that it not only takes place onsite, but also simultaneously in a virtual setting.
Its latest innovation, AMS Live, aims to unlock imperative knowledge-based sharing and collaborative opportunities along the supply chain to empower remote participants become a part of the show. Commenting on this latest development, Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd., said, “By creating a digitally hybrid event, AMS Live will be a lifeline for overseas visitors who cannot physically attend the show. Exhibitors at the exhibition ground can still take advantage of in-person interactions, as well as engage with global stakeholders online, whether it is for business exchange, marketing, trade or education. After all, it is the synergy of automotive players that allows businesses, as well as the fair itself to thrive.”
Networking Opportunities
New and long-time buyers tuning in electronically would be able to network and connect in real-time with exhibitors through one-to-one online meetings, business matchmaking, chat rooms, live comments during streamed programmes, and more. These functions will allow buyers to discuss and learn about potential suppliers. It will also lead to enquiry generation. If and when any of the buyers will launch product or service queries, the platform will automatically match potential suppliers. Interested exhibitors could then start a conversation to discuss further business opportunities.
Live-Streamed Onsite Activities
Whether there are conferences, in-depth interviews with industry leaders, live demonstrations or performances, online participants would be able to engage with onsite activities through three live channels:
• Auto discovery channel presenting key conferences and training sessions.
• Interactive and entertainment channel where online participants could partake in onsite interviews and tours, as well as watch the motorsport and high-performance events and other related entertainment shows.
• Exhibitor live channel featuring a collection of exhibitor events ranging from product presentations, pitches, launches and more.
AMS Live will allow users to re-watch conferences on demand, along with recording noteworthy products and exhibitors for future reference. On top of this, the personal online calendar will help manage meetings since it has a built-in notification function for appointments. To this degree, the fundamental idea to offer a platform like AMS Live is to replicate these face-to-face interactions and onsite exchanges by utilising digital services while the market continues to bounce back. The interactive nature of this newly coined hybrid event will therefore continue to unite overseas participants and exhibition goers along the supply chain, in addition to industry associations, government bodies, media and research institutes across every corner of the automotive ecosystem. Automechanika Shanghai will become one of the first exhibitions in the brand’s portfolio to present this type of digital stage and will contribute to its long-term roadmap of delivering and developing a sustainable event. It is also in response to the heightened demand for more online exhibition services that add value to overall event experience. Mindful of the corona virus outbreak, organisers are also working with local authorities to ensure that appropriate safety parameters are upheld. These measures are to safeguard the health and safety of all stakeholders so that the show remains a secure platform for business.