Faster service, greater access to advanced coatings, and unique training opportunities for customers
Axalta, the world leader in automotive refinish coatings and a top global supplier of liquid and powder coatings, has opened its largest and most advanced Refinish Training Centre spread over 20,000 sq. ft. at Manesar near New Delhi. The state-of-the-art training facility was inaugurated by Mr. Sobers Sethi, President, Emerging Markets, Axalta. The company has now four dedicated training facilities in India.
“The opening of this new training facility today demonstrates the confidence we have in the opportunities for growth in India,” said Mr. Sethi. “The coatings industry, especially waterborne coatings, in India has been growing at a rapid pace. The new training facility will provide our customers with the most advanced painting techniques to help them be more efficient, productive and profitable. And, we are helping our customers drive these improvements while being mindful of the environment with sustainable techniques and products. Our customers’ success is our success and we proud to be the Refinish leader in India and around the world.”
Axalta expects to train around 1,000 technicians at the new training centre this year. Customers will use the company’s latest coating technologies, as well as industry-leading training techniques and advanced digital tools. Axalta will also demonstrate the latest spraying application systems that use less energy and reduce waste, have fast-drying finishes, and use superior colour matching technologies. Through this centre, customers in India can stay on the cutting-edge of coating technologies and techniques that are designed to deliver benefits to their businesses immediately and for the long term.
The training centre is also equipped with an advanced Virtual Reality (VR) training room, digital color matching tool, and an online training facility for customers that cannot be physically present at the centre. The VR training duplicates the paint spraying activity and experience and enables customers to gain the benefits of the training without actually using the paint material.
“Axalta is committed to consistently investing in enhancing our capabilities, facilities, and training to help customers grow their businesses,” said Mr. Vinay Rajadhyaksha, Managing Director, Axalta India. “We are excited about our new training capabilities in the region. This new facility creates a significant opportunity for us to be closer to our customers and support their success in a way that is truly unique in our industry. The training opportunities offered at the centre combined with our leading products and technologies, such as our waterborne coatings including Cromax Pro and Standoblue, position Axalta well to grow in India and serve our customers at the highest levels.”
For more than 20 years, Axalta has been serving customers in India in different business units across the automotive value chain with its transportation coatings, refinish coatings, auto plastic coatings and general industrial coatings. The customers include key international and local OEMs, as well as major car dealers in the region. General industries will also benefit from Axalta’s expansion in India.
In addition to this new training facility, Axalta has three other training centres, one manufacturing plant, a state-of-the-art colour lab and two offices in India.