Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the wholly-owned subsidiary of Daimler AG, has launched its new generation BharatBenz medium duty trucks dubbed.
MD IN-POWER. Featuring four new generation medium duty BharatBenz models (914R, 1214R, 1214RE and 1217C), the new trucks are launched each in a base and a premium variant and will now be commercially available at BharatBenz dealerships across the country.
Speaking on the occasion, Mr. Erich Nesselhauf, DICV Managing Director & CEO, said: “Only three years after having introduced our first BharatBenz product line of medium-duty trucks, we are again raising standards in the segment with our new generation MD IN-POWER. As demand for medium-duty trucks is expected to surge nationwide in India, we are in an excellent position to participate in the MDT segment’s growth with our superior value our MD IN-POWER trucks offer to customers.”
The new MD IN-POWER range underlines the BharatBenz brand’s strong focus on customer requirements and on R&D and innovation to further boost its hallmark value-for-money proposition. The most prominent example, and an industry-first in India’s MDT segment, is the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking with the push of a button. The MD-INPOWER range comes with an enhanced focus on payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort. The radial tyres offer better traction, longer life and greater returns. The other key features include better low-end torque, longer service intervals and contemporary styling.
Keeping its commitment to a clean environment, the new BharatBenz range of MDTs is available in BS-III, BS-IV and Euro-V ready.