BigBasket.com is India’s largest online food and grocery store that provides a rich online shopping experience with over 10,000 
products and over 1,000 brands. It offers doorstep delivery services in Bangalore, Hyderabad and Mumbai city limits by directly sourcing products from large farms and aggregators.
BigBasket’s business model relies on on-time delivery of goods, and in order to manage the operations smoothly and efficiently, it uses the hub-and-spoke mode of distribution. Here wholesalers deliver goods to BigBasket’s warehouses. Branded delivery vans then deliver these goods to the consumers. Perishables are only warehoused for a matter of hours, and in some cases it’s 24 hours from farm to fridge. It handles 1,500 plus orders a day in Bangalore and 700 plus orders a day in Mumbai and Hyderabad.
The grocery store banks on technology-driven solutions to track everything from the time an order is placed to delivery. Earlier, during its ERP systems development, it partnered with AssetTrackr, a leading provider of fleet and asset management solutions. BigBasket uses AssetTrackr RestAPI interface to tightly integrate with the ERP system and handle all movement of trucks and delivery vehicles, notification to customers on estimated delivery times, etc.
AssetTrackr’s real time location data helps achieve optimal vehicle utilization. Customer locations are geo-coded and stored in a database. Once an order is placed, the customer geo-code and delivery slot information are fed into the AssetTrackr system. AssetTrackr then creates a geo-zone (virtual zones on the map) around the delivery location and records the time of delivery. This data is used by BigBasket to improve its ‘on-time’ delivery and optimize the workforce.
“BigBasket has deployed hundreds of AssetTrackr devices in their delivery vans. BigBasket was an early adopter of the AssetTrackr solution platform. “We worked with them closely to identify their requirements and developed the API interface to suit them. Since then, many other customers have also been using this interface to integrate tracking into their existing ERP systems”, says Mr. Ashok Yerneni, Founder & CEO, AssetTrackr.
AssetTrackr’s compact tracking device which can be installed under the dashboard comes with a web-based access to the hosted 
service on the Cloud. The solution provides real-time tracking of the entire vehicle fleet, grouping them by regions for easy manageability and provides advanced features like landmarks and geo-zones for setting/receiving alerts. The AssetTrackr solution comes with a user-friendly web interface and a Smart phone application (Android & iPhone) for anytime, anywhere access.
BigBasket which has been using AssetTrackr’s integrated solution for almost two years and is very satisfied with the performance. Mr. Pramod Jajoo, CTO, BigBasket.com, says: “AssetTrackr has been invaluable in optimizing our delivery operations. We get a real time view of the exact location of any of our delivery vehicles at any point in time, and this enables us to manage our vehicle utilization very efficiently. This real time view also goes a long way in enabling us to meet our on-time delivery promise to our customers. AssetTrackr solution is highly recommended for managing a fleet of vehicles.”
AssetTrackr is a Bangalore-based company offering intelligent and efficient fleet management solutions which are growing in popularity and demand among commercial vehicle fleet companies and passenger cab operators, among others.