With growing urbanization and a greater number of vehicles plying on roads, traffic jams are now a regular feature in towns and cities. On an average, vehicles caught in city traffic are 30 per cent more idle, aggravating motor oil deterioration and the probability of failure of different vehicle components. The BIZOL Green Oil formulated with innovative additive package combats motor oil degradation and viscosity breakdown occurring while motors are idle in city traffic, by offering maximum wear protection against difficult road conditions, thus ensuring driver safety.
BIZOL, a lubricant and technical fluids brand manufactured with German technology, has partnered with GRENVO, a lubricant marketing and distribution Indian company with more than 30 years of experience in the domestic market, for launching its co-branded premium motor oils and lubricants for cars and trucks in India.
Talking to MOTORINDIA on BIZOL’s new product launch and its new partnership on the sidelines of the recently-held Auto Expo, Mr. Mark Mathias, International Sales Manager, BIZOL, observed: “We found a partner who have the same values as ours and are excellent in marketing with their extensive knowledge of the Indian market. We shall now produce mineral oils of German standard in India, tailor-made to meet the local needs. All synthetic oils would be made in Germany and imported here by our partners. Green Oils are a special range of synthetic lubricants tailor made for luxury cars stuck in city traffic as it reduces the amount of spare parts, fuel and motor oil that your vehicle needs, thereby saving three to four per cent of fuel. We sell our oils in 63 countries across the globe. This is the first time we are making oils outside Germany, and India is the only country we have entered into an agreement with. India is very special for us.”
Referring to the agreement with the German firm, Mr. Siddharth Sachdeva, CEO, GRENVO, said: “We are excited to launch the BIZOLGRENVO new product line. We will bring to the Indian consumer premium German technology standard. The partnership would focus on OEMs and the aftermarket. We have approvals from major commercial vehicle manufacturers like MAN, Volvo, Daimler, BMW, VW, etc. We will be entering the northern region of India soon, and are planning to add value”.
At Auto Expo, as part of the agreement between BIZOL and GRENVO, BIZOLGRENVO presented three new motor oils for application in the Indian car and truck segments.