BKT made a stunning presence at bauma 2016 with widespread visibility, including welcoming visitors in three different areas – a large stand with seven top tires out of the Earthmax, Portmax, Liftmax and Airomax line-ups, an area to play and relax in the shade of the enormous Earthmax SR 45 Plus, BKT’s Giant tire and a display for two other Earthmax tires.
BKT had an outdoor exhibition area dedicated to the tires for dumpers, Earthmax SR 47 and Earthmax SR 41, while another area had a big inflatable X-gloo tent and comfortable poufs for visitors to relax. The area was dominated by the spectacular Giant tire, Earthmax SR 45 Plus, with its stunning height of 2.70 m. The other tires displayed at the BKT stand were Airomax AM 27, Earthmax SR 53 and Earthmax SR 22.
Talking about BKT’s consistent participation in bauma, Mr. Rajiv Poddar, Jt. Managing Director, BKT, said: “We have been participating here for 8 years now, and it is an important show because we get to highlight our products and new launches for the European market. It is by far the biggest show in Europe for our kind of products. Being a dominant player in the export market with good presence in Europe, we are trying to showcase our strengths and compete with the best in the world.”
About 45 per cent of BKT’s total revenue comes from the European market where it has around 8 to 10 per cent market share in the agri segment and around three per cent share in the industrial construction space.
Sharing details on BKT’s ability to compete at the global level and on its presence in the European region, Mr. Poddar added: “We are at par in quality with the global brands and do not compromise on quality to cut costs. Our customers want to partner a reliable and consistent supplier, one with policies and systems, which is why they have chosen us. With our dedicated service team, robust sales network and our extensive distributor base in Europe, we can promise an average response time of 12 hours to a maximum time of 24 hours anywhere in Europe.”