Blue Dart now uses global location technology what3words so retailers can offer their customers accurate deliveries to any 3m x 3m location in India. what3words is revolutionising the way the world communicates location, it has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three random words: a what3words address
Blue Dart, one of India’s leading logistics companies and part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, has announced its partnership with innovative location technology what3words. Now, retailers can add a what3words field for customers to use at checkout so Blue Dart couriers can make precise deliveries to any 3m x 3m square. Customers can also add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website and On the Move (OTM) platform enabling them to specify exactly where they want their deliveries to go, whether that’s a front door, specific apartment complex entrance, or a tucked-away side passage.
In India, addresses are as practice slotted under pin codes, which are associated with delivery post offices. These cover very broad areas with the chances of street names being duplicated or incorrect. This makes it difficult for customers to specify precisely where a delivery needs to be made, and for delivery drivers to find exactly where they need to go. These are issues what3words has been designed to solve.
It has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three words: a what3words address. For example, ///swimmer.kindness.habits is the what3words location for Blue Dart Head Office in Andheri, Mumbai. It’s an easy way to find, share and navigate to precise locations, anywhere in the world. The technology is also available offline and in 54 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.
Now, Blue Dart’s retail customers can add a what3words address at checkout so customers can specify exactly where they want their delivery to be made. Blue Dart customers can find their unique what3words address via the free what3words app – available for iOS and Android – or the online map at what3words.com. They can then save their what3words address in the My Blue Dart App, website or OTM, under the address section. Blue Dart’s customer and delivery platforms give customers power and flexibility over their deliveries, and the addition of what3words will provide another level of precision.
Ketan Kulkarni, Chief Commercial Officer, Blue Dart says, “Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word addressing will not only provide a seamless last mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”
Chris Sheldrick, Co-Founder and CEO of what3words adds: “what3words is the ideal technology for deliveries in a market like India where addressing is complex and often inaccurate. Our partnership with Blue Dart means that anyone, no matter how hard their home might be to find, can ensure their deliveries will go to the right place.”