Bridgestone India Pvt. Ltd. announced the inauguration of its seventeenth Select store, Ms Balaji Tyres, at Bhosari, Pune, recently. The showroom was formally inaugurated by Mr. Vaibhav Saraf, Sr. General Manager, PSR Sales and Marketing, Replacement, Bridgestone India Pvt. Ltd. The Bridgestone Select store boosts of an exclusive Bridgestone retail “Identity and Sales” in line with the global retail philosophy adopted successfully across the world.
Speaking on the occasion, Mr. Saraf said, “Bridgestone has always been at the forefront of delivering the best of products and services to its customers. We are delighted to launch our 17th store here and one such approach that will provide our valuable customers a full spectrum of tyre related services under one roof. ‘Select’ is a unique concept of retail channel that promises customers with unique and improved buying experience. The competent staffs at the store assist customers with appropriate tyre knowledge and help them view tyres as a critical purchase item which ensures their safety at all times.”
The showroom will help customers to experience Bridgestone’s exclusivity, sophistication and progressiveness. It hosts several customer friendly facilities such as, a welcoming and customer-friendly environment, smart and stylized interiors, unparalleled customer service and wide product range, displays and designs. Other products and services available at the store are wheel alignment, wheel balancing, tyre changing and nitrogen filling. The company’s mission of “Serving Society with Superior Quality” is not only valid for its products, but also extends to Bridgestone’s service standards which can be experienced at Select retail outlets.
As part of its aggressive growth plan in the Indian Market, Bridgestone has been expanding its Select stores in India. Currently Bridgestone has over 350 Select stores across cities in India.
