Bridgestone has launched four exclusive Select stores and two Concept stores across India. These stores augment exclusive Bridgestone retail “Identity and Sales” in line with the global retail philosophy along with an ardent focus on safety, reliability and eco-friendliness. They will also be backed by well-informed staff that understand the nuances of consumer requirements.
The Select stores were launched at Aligarh, Greater Noida and Kurukshetra in the North. In the South, Bridgestone has connected through a Concept store at Ernakulam and a Select store at Karur. It has also expanded to the north-eastern market by inaugurating a Concept store in Nagaland.
Mr. Vaibhav Saraf, General Manager, Sales and Marketing, Bridgestone India Pvt. Ltd., said: “In today’s extremely demanding situations, customers critically examine the offerings by manufacturers. At Bridgestone, our prime focus is to build and maintain an association with our customers and offer them the best products and services. These stores act as an advantage for Bridgestone India Pvt. Ltd. since these will not only enhance brand presence, but will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers”.
Every component in these Select Super Concept stores is specially designed to make them optimally safe for everyone entering them. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, we plan to spread the Safety message to everyone. We also have specially designed Tyre Check up program for cars to check tyres, and batteries and oil.
To ensure reliability and trustworthiness for the customer maximum transparency is provided in all the company transactions and operations. Products along with their pricing, services and service info chart are displayed at the store.
In its endeavor to save and protect the environment, Bridgestone has used Ecopia (eco-friendly tyres), eco-friendly paints, energy-saving lights and lead-free weights for tyre balancing. Even the stationery used in the store is of recycled paper. Besides showcasing Bridgestone’s complete product range, the Concept store will provide services like tyre changer / RFT changer, tyre balancing, tyre alignment, nitrogen, AC top-up battery, oil dispencer, battery check up and rim straightener.
Bridgestone further aims to leverage these Concept stores by introducing them across other markets. Currently it has 330 Select stores and 43 Concept stores across cities in India.