Bridgestone has announced the opening of its Select Super Concept store, Newbharath Tyres India Pvt. Ltd., in Ernakulam. It was formally inaugurated by Mr. Tomio Fukuzumi, Managing Director, Bridgestone India Pvt. Ltd.
The Bridgestone Concept store aims to revolutionize tyre buying experience with its special focus on safety, reliability and eco-friendliness and its motto of safety of customers and workers, reliability of products, transparency in operation and promotion of eco-friendly products and environment both in the store and outside.
Speaking on the occasion, Mr. Fukuzumi observed: “The Concept store is a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of safety, reliability and environment-friendly norms that will be adhered to through our direct and indirect business operations. The concept store having the company’s complete product range and services will offer a new experience in tyre buying for the customers. It will also be backed by well-informed staff that understands the nuances of consumer requirements.”
The concept store will not only enhance brand presence but will create a strong retail identity and, in the process, will make Bridgestone products accessible to more consumers.
Every component in this Select Super Concept store is particularly designed to make it optimally safe for everyone entering it. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, there are plans to spread the safety message to everyone. It has specially designed tyre check-up program for cars to check tyres, batteries and oil.
The concept store ensures reliability and trustworthiness for the customer by providing maximum transparency in all its transactions in terms of pricing and services.
In its endeavor to save and protect the environment, Bridgestone has used Ecopia (eco-friendly tyres), eco-friendly paints, energy-saving lights and lead-free weights for tyre balancing. Even the stationery used in the store is of recycled paper.
Besides showcasing Bridgestone’s complete product range, the store will provide services like tyre changer / RFT changer, tyre balancing, tyre alignment, AC top-up battery, oil dispencer, battery check-up and rim straightener.
Bridgestone aims to leverage these concept stores by introducing them across other markets in the country.