Busworld International has announced its partnership with Bus & Truck Expo to be held at the China National Convention Center (CNCC) in Bejing during May 11-13.
After a thorough investigation of the Chinese bus and coach market, Busworld International came to the conclusion that, although the Busworld brand is still very strong and well respected in China, the bus and coach exhibition market there has reached a saturation level.
Since it is Busworld International’s goal to be the worldwide promotor of the bus and coach sector and sharing the industry’s knowledge internationally, it had no intention to leave the biggest bus and coach country in the world.
The solution was obvious: a collaboration between exhibitions, each party playing a different role and having complementary strengths.
Bus & Truck Expo’s strengths are its sturdy roots in the Chinese exhibition industry, being supported by the Government and gathering all the important Chinese bus and coach manufacturers. They also were looking out for a partner to reinforce the bus and coach section of their exhibition.
Busworld International, on the other hand, has a very strong international network of potential exhibitors, visitors and press relations. And with Busworld Academy, its worldwide knowledge platform dedicated to sustainability, safety and comfort aspects of the bus and coach industry, interesting seminars will be organised to give the Bus and Truck Expo an extra dimension.
In joining their forces, the Boards of Busworld International and Bus & Truck Expo will take on the challenge of optimising the bus and coach industry in China, the world’s largest bus and coach centre.