CEAT Ltd. has announced a new partnership with Tata Motors, for the commercial vehicle industry’s only Loyalty Program – Tata Delight. This partnership will enable members to earn reward points along with loyalty benefits on the purchase of CEAT tyres for Tata Motors’ wide range of commercial vehicles.
Tata Motors Loyalty Program members can redeem points accumulated against the purchase of CEAT tyres at authorised dealerships through discount vouchers sent to them.
Commenting on the partnership, Mr. Nitish Bajaj, Vice President – Marketing, CEAT Ltd., said: “We are glad to be a part of Tata Motors Customer Loyalty Program – Tata Delight – which offers a host of benefits to our customers. We at CEAT have always believed in taking additional steps to achieve customer satisfaction and this association will further help us connect with our customers.”
Hailing CEAT Ltd.’s collaboration with Tata Motors Ltd. as a welcome step, Mr. Vinod Sahay, Business Head – CV – IMHCV Trucks, Tata Motors Ltd., said: “We at Tata Motors Ltd. thrive upon making the journey of our customers delightful, and through this association we are happy to have strengthened our offering in Tata Delight. It is indeed inspiring to see CEAT Ltd. coming forward and associating with us in this journey. CEAT Ltd. and Tata Motors are known to set high standards of customer satisfaction, and as a team we hope to exceed all our customer expectations.”