CEAT has announced the appointment of Mr. Anant Goenka as the new Managing Director. Mr. Paras K. Chowdhary, the incumbent Managing Director, is retiring but will continue to be a whole-time Director.
Dr. R.P. Goenka, Chairman Emeritus, RPG Enterprises, said: “Anant will add a lot of value to the business due to his academic background and skills he acquired working with other group firms and international companies. We are happy to have him taking charge of the company, and we wish him all the best in his endeavor, to take CEAT to even greater heights.”
Mr. Anant Goenka said: “I am honored to take charge from Mr. Chowdhary, who has led this company so astutely for the last decade. My aim would be to make CEAT amongst the most profitable tyre companies in India in the next 5 years by strengthening the CEAT brand and improving operational efficiencies. I would like CEAT to be at the leading edge of tyre technology by focusing on research and development of radial tyres & development of alternate materials”.
Mr. Anant Goenka is an MBA from the Kellogg School of Management and a B.Sc. in Economics from the Wharton School. Initially he was associated with CEAT Ltd. as Head of the Specialty Tyre Business. He has also worked with Hindustan Unilever, Accenture, Mumbai, and Morgan Stanley, Hong Kong.
After completing his business degrees, he joined KEC International Ltd. as Vice President (Corporate) in July 2007 and was in charge of Telecom Business, Business Development in North America and Integrated Planning and Monitoring of the Transmission and Distribution business. He was then elevated to the position of Executive Director – Supply Chain, which includes manufacturing, procurement, planning, logistics and quality functions.