Ceat’s first wheel management centre at Sankagiri

As part of its aggressive growth plans, Ceat Ltd. has launched its first Wheel Management Centre (WMC) at Sankagiri in Tamil Nadu for truck and bus radial tyres. Sankagiri has the potential of 7,000 new tyres per month of which 30 per cent are radial tyres.

With this launch, Ceat has further enhanced its reach to the masses in Tamil Nadu. The company is looking forward to launch 20 stores in India by 2010. The newly-opened centre will be a one-stop shop for truckers for buying new tyres and retreading.
Speaking at the inaugural function, Mr. Arnab Banerjee, Vice President – Sales & Marketing, Ceat Ltd., said: “Tamil Nadu is a very competitive market for radial tyres, and we are pleased to launch our first Wheel Management Centre for truck and bus radial tyres at Sankagiri. The launch of this facility will help Ceat to reach its masses and achieve its targets. Ceat has started with a training centre for educating customers on new developments in trucking and wheel management and train them in various services like wheel alignment, greasing, TBR repair, nitrogen inflation, collection center for retreading of tyres and other regular services of tyres available at WMC”.

The WMC is typically of an area of around 3,000-5,000 sq. ft. Each store would provide new Ceat tyres, wheel alignment, greasing, TBR repair, nitrogen inflation, collection center for retreading of tyres and other regular services of tyres.