N. Balasubramanian of Motorindia had an insightful conversation with Ratan Youti Samal, the General Manager of Celette Group and Managing Director of Celette India. The discussion revolved around Celette’s approach to product showcases, channel partner networks, and the company’s outlook and growth strategy in the Indian market.
Celette’s vision for innovation and growth in India is rooted in its core values of quality, safety, training, and customer service. With a comprehensive product range catering to the diverse needs of the automotive industry, Celette aims to solidify its position as a key player in the Indian market.
The company’s focus on innovation is evident through its product offerings, which include collision repair equipment, 3D measuring systems, universal jig systems for precision car repair, resistance welders, panel repair systems for steel and aluminum, and specialized equipment for electric vehicles (EVs). By continuously enhancing its product portfolio to meet evolving industry demands, Celette demonstrates its commitment to staying at the forefront of garage equipment and body repair technology.
In addition to product innovation, Celette prioritizes building strong relationships with its customers. By engaging with car manufacturers, dealer principals, decision makers, and body technicians, the company gains valuable insights into customer needs and preferences. This customer-centric approach allows Celette to tailor its products and services to effectively address market requirements, ensuring customer satisfaction and loyalty.
Celette’s extensive channel partner network across different regions of India further strengthens its market presence. Supported by a dedicated team focused on customer service, training, and after-sales support, the company ensures seamless operations and timely assistance for its customers nationwide.
Looking ahead, Celette remains optimistic about growth prospects in the Indian market. Despite global economic challenges, the company has experienced remarkable growth since its inception, with revenue increasing substantially year-on-year. By continuing to invest in new product development and expanding its presence in India, Celette is poised for sustained growth and success in the years to come.