PETRONAS and Formula 1 – A winning combination

PETRONAS Lubricants International, better known as PLI, is wholly owned by PETRONAS, Malaysia’s national oil and gas giant which Petronas-4was ranked the world’s 11th most profitable corporation by Fortune Global 500 in 2012. With the idea of elevating itself from being a national oil conglomerate to a global oil & gas company, PETRONAS Lubricants, through its acquisition and organic growth, has presence in more than 80 countries around the world today, while the holding company, PETRONAS Holdings, has consistently been ranked among the Fortune 500 corporations in the world.

PETRONAS lubricants are calibrated for multiple engine for use in cars, motorcycles and light & heavy duty engines. Also offered are a range of industrial and marine lubricants. PETRONAS Lubricant’s dedication to research & development with OEMs is the backbone of its product success. Fluid Technology Solution is the hallmark of PETRONAS Lubricants International with the development of the PETRONAS SYNTIUM passenger car motor oil.

PETRONAS India had its humble beginning in 2006 with a small team and a big vision! In a short span of just seven years, the company has garnered a respectable market share and has emerged one of the fastest growing lubricant players clocking above 57 per cent CAGR in a decelerating Indian economy. The impetus for growth has come from its partnership with leading global automobile brands like Mercedes, Fiat, Piaggio, New Holand, Tata Motors, etc.

Petronas-1PETRONAS is committed to the India growth story and is investing $50 million in its state-of-the-art facility for lubricants near Mumbai. This plant will have a capacity of 60,000 kl in phase 1, which will be scaled to 120,000 kl in phase 2.

PETRONAS lubricants are well recognized the world over, including the most demanding engineering marvels of all, the F1 world!

“I push the limits and exceed expectations. So does my engine oil”, says Lewis Hamilton, the ace driver of the Mercedes AMG PETRONAS Formula 1 team.

Constantly pushing the boundaries of skill, courage and driving performance, Lewis Hamilton strives to conquer every challenge. It’s a passion that PETRONAS Syntium shares and enables each time Lewis Hamilton races. Developed to excel under extreme Formula One conditions with the Mercedes AMG PETRONAS Formula 1 team, it is a partnership that delivers the very best for cars.

PETRONAS recently announced the appointment of Lewis Hamilton as the Technical Performance Consultant (TPC) for PETRONAS SYNTlUM, its range of premium automotive lubricant products.

“Being two industries that rely on technical excellence and innovation, motorsports and the lubricant industry share common ground and complement each other in constantly pushing and redefining technological frontiers.

Our involvement in F1 has not only increased global awareness of the brand but has also strengthened our technological capabilities through continuous product R&D efforts based on technology derived from F1.”

– M.P. Singh, CEO, PETRONAS Lubricants India