Automechanika and the Australian Automotive Aftermarket Association (AAAA) plan closer collaboration between them in the future under an agreement signed at the recently-held Automechanika Johannesburg at Expo Centre, Nasrec.
Under the agreement, AAAA will promote six key Automechanika trade fairs of strategic interest to Australian aftermarket businesses.
Stuart Charity, AAAA Executive Director, said about Automechanika: “This agreement presents AAAA members with significant opportunities to more readily access expanding international markets. The Australian aftermarket now exports about $800 million worth of products a year. This agreement will increase international marketing opportunities and lower costs for innovative Australian aftermarket businesses. It will help more AAAA members open the door to growth through exports. We are honoured that this global group has recognised the value we have added in promoting Australian participation in Automechanika trade fairs, and we are confident that our closer collaboration through this agreement will deliver significant benefits to the AAAA members and Messe Frankfurt.”
Michael Johannes, Brand Manager of Automechanika, observed: “We have great potential for a successful collaboration, and I am very happy we can intensify our international co-operation program. More than 40 international and national supporters assist us and our 13 Automechanika fairs worldwide.”
Automechanika is the world’s leading trade fair for the automotive industry held every two years at the Messe Frankfurt fairground and at other venues of exhibition affiliates and partners around the world. The latest locations are New Delhi in February 2015 and Kiev during May 21-23, 2015.