Daimler today announced the consolidation of their truck business for India with Daimler India Commercial Vehicle Pvt. Ltd. (DICV), located at Chennai. DICV has assumed responsibility of Sales & Marketing for all Mercedes-Benz Trucks with immediate effect.
Marc Llistosella, Managing Director and CEO – DICV: “We are extremely happy to have Mercedes-Benz trucks in our portfolio. With focus on the entire Indian truck market, DICV will consolidate the Daimler truck business in India and will offer the total product portfolio of Daimler Trucks to the customers for their individual needs. Furthermore, DICV will be able to offer a dedicated approach with synergies for the premium segment of heavy transportation, powered by high performance Mercedes-Benz trucks. The team of Mercedes-Benz Trucks augmented with further expertise will offer a seamless transition. The depth of our experience in handling trucks will ensure that we carry significant advantage in terms of increasing our footprint in India, through this consolidation”.
Mercedes-Benz India has an established assembly line for trucks in its facility in Pune.
Since launch of the Actros in 2006 with Mercedes-Benz in Pune the company has introduced over 800 ‘Tippers’ in India and have an established base of customers & dealerships. “The Actros has been very well received by Indian customers and we have enjoyed significant success over the years. We are convinced that the handover of marketing and sales of this business to DICV will further reinforce the truck business plans for Daimler in India and help us position our products even more aggressively. At the same time it makes sense to continue trucks assembly at the Mercedes-Benz Pune plant- especially for the Actros; this will enable us utilize our investments effectively”, commented Dr. Wilfried Aulbur, Managing Director & CEO of Mercedes-Benz India.
