Just seven months after the opening of the first Regional Center for Commercial Vehicles in Dubai, Daimler AG has completed the regionalisation of its sales and service organization for its commercial vehicle business in key regions of growth. The opening of the Regional Center Southern Asia in Chennai marks the last in a series of launches which further included Regional Centers dedicated to markets in Africa, South East Asia and Latin America. The new operations will oversee sales and service in the six neighbouring markets of Nepal, Bhutan, Bangladesh, Myanmar, Sri Lanka, and Maldives.
Speaking at the opening ceremony in Chennai, Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG, responsible for Daimler Trucks & Buses commented: “Within just seven months we have succeeded in realigning our sales and service organization in key regions of growth, close to our customers and with a clear focus on commercial vehicles. In Southern Asia we are now launching the last of a total of six new regional centers. This will also enable us to offer tailored products and services from a single source to our customers in markets such as Sri Lanka, Myanmar or Nepal.”
“The Regional Centers are an excellent example of how Daimler Trucks Asia directly benefits from the global reach of our parent Daimler. We expect these Regional Centers across the globe to provide us with substantial further momentum for exports both from Japan and India” added Mr. Marc Llistosella, President and CEO of MFTBC and Head of Daimler Trucks Asia.
Regional Center Southern Asia oversees promising sales region
The new Regional Center Southern Asia oversees regional sales and service of a wide range of brands and products from BharatBenz trucks to FUSO trucks and buses, and Mercedes-Benz trucks, buses and vans. Its market responsibility extends to Nepal, Bhutan, Bangladesh, Myanmar, Sri Lanka and Maldives.
“We are very positive about this region. Demand across our brands and product lines has already been favorable, and with our new setup we see great potential to capture additional sales for Daimler” said Mr. Amit Bisht, Head of the Regional Center Southern Asia.
Overview of market responsibility of the regional centers
Regional Center Middle East & North Africa:
Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, the United Arab Emirates (UAE) and Yemen.
Regional Center Central Africa:
Angola, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of the Congo, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Madagascar, Mali, Mauritania, Mauritius, Niger, Nigeria, Republic of the Congo, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Togo, Uganda, Western Sahara.
Regional Center Southern Africa:
Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe.
Regional Center South East Asia:
Brunei, Cambodia, Fiji, French Polynesia, Hong Kong, Indonesia, Laos, Malaysia, Mongolia, New Caledonia, Papua New Guinea, the Philippines, Singapore, South Korea, Taiwan, Thailand, Vanuatu and Vietnam.
Regional Center Southern Asia:
Bangladesh, Bhutan, Maldives, Myanmar, Nepal and Sri Lanka.
Regional Center Latin America:
Antigua, Bahamas, Barbados, Belize, Bermuda, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, St. Kitts, St. Lucia, Surinam, Trinidad & Tobago, Uruguay and Venezuela.