Daimler Truck introduces new TruckCharge brand in Europe

Daimler Truck introduces the new TruckCharge brand in Europe. This name brings together all the company’s existing and future offerings relating to e-infrastructure and the charging of electric trucks, i.e. consulting, hardware and digital services. In this way, Daimler Truck intends to provide customers with a cost-efficient overall package, from energy generation through to vehicle operations, enabling them to exploit the full potential of electrification. TruckCharge is targeted not only at truck fleet operators but also at industrial companies with their own or an outsourced truck fleet. As vehicles of different OEMs are generally used, TruckCharge is available irrespective of the truck brand. Daimler Truck will officially launch TruckCharge at the IAA Transportation in Hanover in September.

Karin Rådström, CEO Mercedes-Benz Trucks: “We want to make e-mobility simple and profitable for our customers – also beyond the purchase of electric trucks. With TruckCharge, we are now bundling our range of solutions under one brand and plan to continuously expand the portfolio.”

Improving total costs of fleet operators

The consulting service for fleet operators is part of the comprehensive ecosystem aimed at improving total costs related to electric trucks from Daimler Truck. For some time already, company experts have been providing assistance to vehicle customers in electrifying their fleets and depots. In this context, the focus is on consulting on electric trucks, as well as planning, building, and designing depot charging infrastructure, alongside grid connection. Additionally, Daimler Truck consultants can assist in identifying public funding opportunities for infrastructure and vehicles.

Charging stations for customer depots – digital services

Daimler Truck also offers its customers the possibility to purchase fast-charging stations from its dealerships. The “Depot Charging” package includes consulting, hardware sales and technical service as well as financing solutions from Daimler Truck Financial Services for the charging infrastructure. In addition, qualified Daimler Truck partners will carry out the installation on request. The aim is to ensure smooth charging processes and high levels of vehicle availability. The first pilot projects were launched at various dealerships in Germany at the end of this May, the rollout is currently taking place, with further European countries gradually being added. Alpitronic is the strategic partner for the charging stations.

Digital services comprise operation of the vehicle fleet including intelligent charging management. Suitable payment functions for charging outside of the depot (“public charging”) round off the services offered.

Consulting for electrification of industrial company logistics

Increasing numbers of companies from the industrial sector intend to put carbon-neutral supply chains in place. To this end, Daimler Truck experts have developed a special range of consulting services. This involves evaluating, together with customers, the routes to be electrified in the area of inbound and outbound logistics and, in consultation with the respective fleet operators, drawing up plans on the optimum routes with the corresponding charging points. On this basis, the consultants create customized charging solutions, both for industrial and for transport companies. The first customer for this was Mercedes-Benz Group AG in cooperation with Große-Vehne as the logistics partner.