The company’s truck sales increased by 48% in 2021 over 2020 while it achieved highest-ever exports in 2021
Daimler India Commercial Vehicles (P) Ltd. (DICV), a wholly-owned subsidiary of Daimler Truck AG, announced achievement of 48% growth in wholesales in 2021 by selling 14,222 trucks. The manufacturer of BharatBenz trucks and buses, despite significant supply chain headwinds, rising input costs and impact of the pandemic, recorded 125% growth in exports last year, its highest-ever, and also highest-ever sales of parts. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles, said, “The year 2021 was a remarkable one for DICV. We turned challenges into opportunities and achieved more than what we had targeted.”
“Despite supply chain headwinds, rising input costs, rising fuel prices and the impact of the pandemic, we closed the year with a 48% increase in domestic wholesales and achieved highest-ever growth in exports of trucks, buses and parts. Our gritty performance was a result of meticulous planning and execution. DICV and BharatBenz complete 10 years in the Indian market in 2022 and we are geared up for sustainable growth this year too,” he added. DICV continued to expand its sales and service network for BharatBenz across India and exceeded 270 touch-points last year.
The manufacturer is expanding its network footprint further to cover multi-tier markets in India as part of its planned outreach for BharatBenz. DICV and BharatBenz are riding on the strong foundation established in the last 10 years and now, the truck and bus manufacturer is gearing up to make the shift to a technology-focused future with sharp out-of-the-box strategies that are crafted to give the company a new scale and newer target customer groups. This will be driven by the newly set up DICV Transformation Office and a Global Capability Centre. Together they will help implement strategic projects that are transformational in nature, with an aim to multiply and enhance revenue streams.
DICV’s leadership is redefining its mid-term and long-term strategy keeping in mind the nature of the market of the future and the opportunities that come along with it. Its strategy for the coming years is based on in-depth studies of consumer trends, the growth curve of the commercial vehicles industry and the technology that is necessary to enhance products, engineering, customer satisfaction and reduced total cost of ownership. “The present year is significant for us as we start a new decade in the Indian market with fresh strategies for a new paradigm in mobility. Our out-of-the-box thinking will help define new markets and products,” Arya said.