Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100 per cent wholly-owned subsidiary of Daimler AG, Germany, has just launched its modern made-in-India BharatBenz trucks in Nepal and unveiled its state-of-the-art BharatBenz dealership at Birganj. With this move, Nepal will be the first export market for BharatBenz trucks, in line with the DICV plan to export to 15 markets. In total, DICV now exports to 10 markets.
In Nepal, BharatBenz trucks will be sold through Omni Trucking dealership providing the customer a holistic trucking experience. The vehicles manufactured at the DICV plant in Oragadam and launched in Nepal comprise seven models (914 R, 1214 R, 1217 C, 2523 R, 2523 C, 3123 R, 4023 T) spanning medium-duty and heavy-duty trucks with various usage and applications. The robust and fuel-efficient trucks, developed to meet customer expectations in India, also meet the full customer requirements in Nepal.
In India, BharatBenz is showing strong growth with over 16,000 vehicles on the road within 28 months of its market launch in September 2012.
“With more than 1,000 trucks exported to various countries last year, we are right on track with our export plans. Entering the Nepalese market marks the next step in expanding our export business. BharatBenz will be an appropriate fit for this country as there are many similarities between the Indian market and the Nepalese market. Our state-of-the-art dealership network is fully equipped with highly skilled manpower and service capabilities to fulfill the requirements of our customers. Our dealership, while providing focused sales consultancy, will ensure that our BharatBenz trucks are delivering maximum value to the Nepalese customers.”
– Mr. Erich Nesselhauf, CEO and Managing Director, DICV