Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, started the export of its robust DICV-made FUSO trucks to Cambodia, making it the 13th market for DICV. This market is growing rapidly in many sectors like garments, logistics, mining and constructions. The first vehicles have been retailed and delivered to customers.
For these sectors, out of the five newly developed FUSO truck models manufactured at DICV’s Oragadam plant, the ‘FA’, ‘FI’ and ‘FJ’ models have been chosen to reinforce FUSO’s leading presence in Asia . These robust and fuel-efficient trucks are already being exported to Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, Brunei and Indonesia and are now on its way to Cambodia. While most of the current export markets demand right-hand drive vehicles, the Cambodian market requires left-hand drive vehicles. With that, DICV once again shows its flexibility to cater to specific customer’s needs. DICV’s distributor RMA Cambodia also promises full support on technical services and spare part availability in stock as well as financial service. Convinced customers have already made the first orders at the local dealership.
Strengthening sales potential
Under the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Truck and Bus Corporation) have combined its strength to tap into further sales potential. While DICV focuses on the Indian market and countries such as Nepal, that are related to the Indian market conditions, MFTBC will service the rising demand in the Asian and African regions with its existing portfolio of Mitsubishi-Fuso trucks from its plant in Kawasaki and the robust Fuso trucks produced in Oragadam, near Chennai. With a clear view on the growth potential in Southeast Asia, DICV is in preparations to establish its presence in this region and will continuously add further markets to expand its reach.