Commemorates 20-year association with the region
Eicher Trucks and Buses commemorated its long-standing association with the African region with its participation in the 14th edition of CII-EXIM Bank Conclave on India Africa Project Partnership in New Delhi. The company plans to expand its market share and double its volumes over the next few years in the African market.
International Business, VECV
Speaking at the event, Mr. S.S. Gill, Sr Vice President & Head, International Business, VECV, said: “With the commercial vehicle demand in Africa growing rapidly over the last few years, the African market is a big opportunity for Eicher. We are excited to display our diverse portfolio suited for the needs of various African markets according to their business and government needs”.
With a presence in 22 countries in Africa, Eicher already has a strong position in the continent. It has significantly expanded the distribution network with a focus to ensure sustainable growth and a progressive market share. Many prestigious institutions and multinational corporations, including large FMCG players, are Eicher customers today. It has also made major contributions with its buses for public transport and educational field and special applications for trucks in multiple regions. It now aims to establish a strong presence in the northern part of Africa as well.
Eicher currently operates in Africa with a robust portfolio, including light-duty trucks, heavy-duty haulage trucks and tippers as well as an exhaustive bus range.
It is the only CV manufacturer to offer products providing vehicles in the basic segment as well as the value segment. The company offers business solutions for cargo movement, public transport needs, sanitation requirements and infrastructure sectors to provide holistic solutions for each market. The success of Eicher in catering to the demand of African customers is due to the fuel efficient, reliable and rugged products being offered in Africa in line with the terrain and user preferences.
In recent years, the new generation of buses and trucks have been developed with the Volvo Group technology and introduced to address the diverse and demanding applications. Eicher’s Pro 3000 & Pro 6000 range of trucks compete with the best in these markets and have created a benchmark for profitable growth. Eicher has also introduced several innovative customer initiatives and Lifetime Support Solutions in the region to ensure easy parts availability and fast service response time.
The company continues to improve its share in the current markets and plans to introduce new products to address additional segments and applications. It is in line with a strong focus on increasing its service and sales network to provide enhanced customer experience. Eicher plans to strengthen their network rapidly by adding one customer touchpoint every fortnight in the African market. The company is connecting with international distribution centres electronically to optimise the inventories. It also carries out training programmes in local regions to train the drivers and technicians, thus partnering in the sustainable development of transport sector in Africa.