Elofic is a known brand in the automotive and two-wheeler segments, but is now looking to lift itself further in the CE sector and make a name for itself in the space.
ExpertSpeak – Mr. Pawan Sharma, VP – Marketing, Elofic Industries, says: “We are looking at construction components as our growth segment. There is much encouragement being received from the concerned ministry and facilities are being provided to these players. Hence it is a platform where we, as component manufacturers, are able to tie up with OEMs and that for me is a win-win situation.”
USP – Elofic is in the constant knowhow of what the OEMs are working on and hence are aware of the range or the kind of filter solutions that they require beforehand. And that is what keeps Elofic ahead in the game.
He further observes: “We have had the industry exposure for seven decades now. We are locals. We have six plants across the country. We have the capability and the capacity that we have built up over a long time, besides the state-of-the-art machinery that we have… these would be some of the USPs. And this is what enables us to meet all the OEM requirements and the aftersales requirements.”