With automakers stepping up the production of BS-VI vehicles, Elofic Industries is in full-swing with the supply of its new filtration and lubricant solutions. It is also constantly adding new products to its portfolio to cater to almost all vehicle segments and models in the domestic market. Being India’s largest filter exporter and OEM supplier, the company is present at the Auto Expo 2020 – Components with a whole new vigour.
Pawan Sharma, Vice President – Marketing, shared that he is pleased with the way the current edition of the Auto Expo has unfolded. “We are present here to showcase our domains of excellence, including our complete product portfolio, quality assurances, manufacturing excellence, customer satisfaction, top-management focus, innovation and technology, employee engagement, and financial resilience to name a few. This is the right place for us to meet our OEM and export customers, along with brand promotion aimed at end users”, he said.
Elofic Industries is equally placed in the exports and OEM business, with a revenue contribution of about 35 per cent each. The rest of the revenue share is in the aftermarket segment. Asked on the current market slowdown, the vice president said that there is decent growth in OEM sales and exports, while OES-related sales are also registering healthy growth in recent times. There exists only a single digit growth in aftermarket, owing to certain challenges in that business space. The growth drivers are innovation and adoption of sophisticated technologies in filtration solutions that Elofic offers, he added.