Elofic launched its new logo, on the occasion of its 61st anniversary on May 11, which signifies the changes under way in the company by way of aggressive expansion and upgradation plans, with emphasis on environment preservation. The company aims to further accelerate its pace of growth, based on the increasing acceptability of its products.
From being a popular automobile filter manufacturer, Elofic has diversified into lubricating oils, greases, coolants and sealants under the Elofic 4X brand. Backward integration of its manufacturing facilities has enabled it to further control the quality and performance of its products. It now meets almost all its sheet metal, plastic moulding, painting and paper impregnation requirements in-house. All the machinery added are high performing and state-of-the-art.
The occasion also saw the commencement of in-house production of Elofic lubricating oils and greases.
Elofic has an envious quality record, including contemporary quality certifications since 1995. It gave due importance to R&D activities and obtained in March 2009 recognition from the Department of Scientific and Industrial Research for its in-house R&D laboratory. The company is undertaking extensive expansion and modernisation of these facilities in order to add more value to its products and ensure enhanced customer satisfaction.