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MOTORINDIA
l
April 2012
115
and nitrogen-filling. These opera-
tions, for which automatic pneumat-
ic tools are used, were brought in at
a time when radial tyre sales were
growing exponentially.
In addition to sales of popular tyre
brands such as Bridgestone, Miche-
lin, JK and Apollo, repair of radial
tyres is also undertaken at MSP
Tyres.
Mr. Subramaniam feels that the
servicing routines help improve the
centre’s relationship with custom-
ers and also ensure steady growth of
both parties. The centre is exploring
the possibilities of bringing out a
contract-based service for top-level
customers in order to maintain their
vehicles with complete vehicle his-
tory.
MSP Tyres enjoys full support
in terms of technical back-up and
training from the global tyre-mak-
er. Madhus is the preferred garage
equipment supplier at the centre
which currently has 20 employees.
On an average, seven to eight trucks
and around 10 passenger vehicles
are serviced everyday. With grow-
ing awareness of the importance of
radial tyres, the centre has seen an
increase of 20 per cent in business
this year.
Mr. Subramaniam’s next plan is
to open a new service extension,
exclusively for passenger vehicles,
while the existing one would con-
tinue to be a one-stop for all vehi-
cles. Buoyed by the strong growth in
the segment and positive customer
response, he is confident of further
expanding operations.
w
exclusive
Preferred garage equip-
ment supplier: Madhus
Garage Equipment