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MOTORINDIA
l April 2012
15
BharatBenz aims to provide cus-
tomers with a revolutionary trucking
experience giving them the power to
be more competitive, to make their
business more productive and real-
ise greater profits than ever before,
encapsulated in the brand’s tagline,
‘Power Ahead’.
Daimler India Commercial Ve-
hicles Pvt. Ltd. (DICV), the Indian
subsidiary of the world’s leading
truck manufacturer Daimler AG,
unveiled BharatBenz, the new
range of branded trucks, at a spe-
cial premiere spanning six days at
the Hyderabad International Con-
vention Center. Media representa-
tives, company customers, dealers
BharatBenz premiere (cover story)