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MOTORINDIA
l
April 2012
company has the most innovative
quality lab in south-east Asia with
world class equipment, which is an-
other benchmark. When the products
are delivered, they are 100 per cent
tested and reliable, and the company
is confident that its trucks are built
with German quality at Indian cost.
The trucks will be sold and serv-
iced over a pan-India network of 70
dealerships in the first phase, which
will be extended to more than 100
by 2014. Mr. V.R.V. Sriprasad,
Vice President, Marketing & Sales,
After-sales, said: “We believe that
our trucks will contribute to our
customers’ success. This is why we
have priced them competitively in
the volume segment. Importantly,
we have focused on offering value-
for-money features, which includes
significant fuel efficiency, best-in-
class reliability with parts engi-
neered for long lifespan and longer
service intervals, which will reduce
the operational cost and keep the
trucks running.”
He added: “Partnership is the core
value of BharatBenz. Our trained
sales force consults our customers
rather than merely sell the product,
and they will stay as their point of
contact over the whole lifecycle of
the vehicle. This partnership ap-
proach also counts for our 24/7
service, that will feature roadside
service for best service reach, inter-
active vehicle diagnostics and short
turnaround times.”
Backed by the financial power
and expertise of Daimler’s finan-
cial arm, Daimler Financial Serv-
ices, customers will benefit from the
captive financier under the name of
BharatBenz Financial. “India’s first
Branded Commercial Vehicle Insur-
ance – BharatBenz Insurance – of-
fers financing solutions, insurance,
service contracts and cashless facil-
ity including zero depreciation and
full maintenance contracts. This in-
tegrated approach will offer our cus-
tomers the benefits of products and
financial services under one roof,
making ownership a hassle-free ex-
perience”, Mr. Sriprasad disclosed.
BharatBenz premiere (cover story)
“We have focused on offering
value-for-money features, which
includes significant fuel effi-
ciency, best-in-class reliability
with parts engineered for long
lifespan and longer service in-
tervals, which will reduce the
operational cost and keep the
trucks running.”
– Mr. V.R.V. Sriprasad