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MOTORINDIA
l April 2012
long-term plans for India. With rich
experience in commercial vehicles
business with Daimler, Mr. Vil-
linger will take over the operations
and will be responsible for the over-
all bus business in India.
Speaking on the occasion, Mr.
Markus Villinger commented: “In-
dia is a fascinating market and there
is rising demand for robust, reliable
and efficient city bus transportation.
Our City Bus is designed to fulfil
these requirements. The respect for
brand Mercedes-Benz in India is leg-
endary, and we shall try to deliver as
per the expectation of our discern-
ing customers and their passengers
in India. My objective here is to en-
sure many enthusiastic and satisfied
customers. I am extremely excited
to be part of this growth story and
hope that together we can realize our
ambition to make more people in In-
dia ‘Travel with the Star’.”
Mercedes-Benz’s quality stand-
ards in product development are def-
initely benchmark and also reflect
the global leader’s prowess in bus
manufacturing. The company has
adopted its global quality standards
for the Indian market as well. “Be-
fore our product hits the market, a
multi-stage development and testing
process which based on interdisci-
plinary teamwork takes place. Every
new product generation undergoes
rough road testing, endurance test-
ing along with overall performance
testing and fine-tuning. For India, we
have gone one step further by col-
lecting feedback from operators and
passengers alongwith trials in seven
Indian cities under stringent operat-
ing conditions on regular routes and
traffic”, added Mr. Villinger.
Captive body-building unit with
MCV
Mercedes-Benz has also inte-
grated a captive body-building unit
in partnership with MCV within
its state-of-the-art manufacturing
facility in Chakan. Delighted over
his company’s successful partner-
ship with MCV, Mr. Schick said:
From left, Mr. Srinivas Chilukuri, General Manager - Buses (Sales & Marketing), Daimler Buses India, Mr. Maged
Rasmy, Managing Director, MCV India, Mr. Markus Villinger, Head of Daimler Buses India, Mr. Hartmut Schick,
Head of Daimler Buses, Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India Pvt. Ltd., and Mr. Ka-
rim Ghabbour, MCV President, at the City Bus launch function
vehicle zone
“The Mercedes-Benz City
Bus we present today is
hence key for Daimler Bus-
es’ strategy for India.”
– Mr. Hartmut Schick